Monday, May 11, 2009


Now it's apparently the Kindle DX. I've seen one reference to the DX as standing for "deluxe" but I can't remember where I encountered it. In general, the post is less about the large-print almost laptop new Kindle, but rather something else. When the Kindle 2 came out, the news was flooded with Kindle stories. It still is, even a few months later. But curiously enough, there isn't that buzz of excitement around the new Kindle. Either because it's just not interesting after all the ravings of a few months ago, or the product doesn't seem worth it.

What's interesting about the DX is that it displays something about Amazon's market. While Amazon is trying to sell this new device as convenient for reading textbooks, it appears like it is better suited for the upper end of the demographic - older readers. It's a strange circumstance that finds a technological product trying to appeal to both the young generation and the older one simultaneously while fairly ignoring the middle-aged group, though also trying to make a grab at them too. Looking at the DX, it doesn't make much sense as a product. Yes, a large-screen book for the visually impaired is intriguing but at that point doesn't the DX lose the "book" quality Kindles are going for? It's more of a small, flat computer that can only perform one or two functions. Seems not particularly worth it. And for the price hike? Less so.

Still, I doubt Amazon would have developed the DX if there was absolutely no market. And even as this new release gains fairly little major attention (at least, compared to the release of the Kindle 2), it'll be interesting to learn more about it. It could be that Amazon is using the DX as an opportunity to work through some of the kinks that make the Kindle 2 a troublesome product. The prospect of carrying around all business documents seems to handle one of the issues I had. Still, these are simply uneducated musings. I'll go out and learn a little more, but in the meantime there's a lot of non-tech (or detail) related things to think about.

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